HUHA is a new brand of pálinka which is a traditional alcoholic spirit distilled from fruits such as peach pear or plum, unique to Hungary and a couple of regions in Austria.
The emblem represents Attila the Hun, a warrior with a fierce reputation who liked to create a bit of a hu-ha. Designed to minimally to represent the purity of the drink, and capture a bit of rebel spirit.
Promotional materials rely on making a connection to the emblem by way of a moustache.
HUHA is a husk company.